Generating Data for Informed Decision-Making
Innovation is essential for organizations aiming to stay competitive in today’s fast-paced market. However, it presents a fundamental dilemma: despite access to vast amounts of information from various sources, many managers find themselves navigating an uncertain landscape where the right data for strategic and tactical decisions is often lacking.
As a result, decision-making often relies on experience, intuition, and assumptions - approaches that usually fall short. Complicating this issue is the fact that ground-breaking ideas frequently challenge established experiences, assumptions, or conventional wisdom.
What You Will Learn
Join us for an engaging session with presenter Mahyar Eftekhar, who will demonstrate the transformative power of experimentation and how managers can implement simple yet impactful experiments to enhance their decision-making process.
Leading companies such as Booking.com, IBM, BBC, Nike, and Walmart have adopted the philosophy that “everything is a test,” leveraging experimentation to avoid costly mistakes and refine their strategies.
Attendees will gain valuable insights from these successful examples, emphasizing experimentation as a vital tool for innovation and informed decision-making. Additionally, he will share insights from recent experiments conducted with his team aimed at developing a simple, low-cost, and practical solution to address pressing societal issues. This is a must-attend session for any forward-thinking organization.
Register early to save your spot
This webinar is open to the public and designed for supply management professionals interested in learning how experimentation can enhance their decision-making processes. This is a must-attend session for any forward-thinking organization.
Attend free-of-charge but register early to reserve your seat today!
Have questions? Reach out!
If you have questions about this webinar or any of our CAPS events, please send us a message.
Meet our presenter
Mahyar Eftekhar
Associate Professor, Department of Supply Chain Management
W.P. Carey School of Business at Arizona State University
Mahyar Eftekhar is an Associate Professor of Supply Chain Management at the W. P. Carey School of Business. His research primarily focuses on nonprofit operations management, including health and humanitarian operations. His work has been published in esteemed journals such as Production and Operations Management, Manufacturing & Service Operations Management, and the Journal of Operations Management. He is also a Senior Editor for Production and Operations Management.
He has been honored with several awards, including the DARPA Young Faculty Award, DSI Outstanding Early Career Award, Buffa Outstanding Dissertation Award, and the POMS Humanitarian Operations & Crisis Management Best Paper Awards.