Marketing tools in investment recovery
A recent CAPS survey on investment recovery revealed the most effective marketing tools used for the disposal of surplus assets. The top two tools (email and auctions) are heavily manual, while the most technology-driven option, eAuctions, came in third.
The Investment Recovery Metric Report is available to CAPS members in the CAPS Library now.
About the author
CAPS Research
Supply management professionals from member and non-member companies can participate in benchmarking surveys and get metric reports in return.